You own the accounts: structure, creative testing, budget, and the number at the end of the month. Our clients are small and mid sized businesses where the ad budget is real money, so the work gets judged on return, not on impressions.
You will not be handed a playbook to run blindly. You build the plan, brief the creative, watch it daily, and say what you are changing and why.
What you will do
- Build and run Meta and Google campaigns end to end: structure, audiences, budgets, bidding.
- Brief and test creative with the video and design team, then kill what is not working quickly.
- Own tracking: pixels, Conversions API, GA4 events, and knowing when the data is lying.
- Report in plain English: spend, return, what changed, what is next.
- Sit on client calls and own the number.
What we are looking for
- Two or more years managing paid social or paid search budgets you were accountable for.
- You can open an account you have never seen and say within the hour what is wrong with it.
- Hands on with Meta Ads Manager and Google Ads, and clear on what each one is actually good at.
- Tracking literacy: Meta pixel and Conversions API, GA4, UTMs, offline conversions.
- You brief creative well. Most of the result comes from the creative and you know it.
- Comfortable being measured on ROAS, CPA and revenue rather than on activity.