( SOCIAL MEDIA MARKETING AGENCY · TORONTO & THE GTA )Posted with
a point.

Almost every business we talk to can post. What they cannot do is post consistently, on strategy, while running the rest of the company. The feed goes quiet in the busy months, which are exactly the months it should be working hardest, and then someone posts four things in a week to catch up.

So we take the whole loop rather than a piece of it: deciding what to say, making it, approving it and publishing it. You get a calendar a month ahead, one approval pass, and content that ships whether or not anyone on your side has a spare afternoon.

Agencies blur these, and it is where most disappointment comes from. Social media management is running the accounts: calendar, scheduling, publishing, reporting. Content creation is producing the assets, which you might want even if you run your own accounts; that lives on our content creation page. Paid social is buying distribution, which is a media discipline with its own budget and its own reporting, covered on Facebook and Instagram ads.

We will tell you which of the three you actually need. Plenty of businesses are paying for management when what they lacked was creative, and some are paying for organic when their real problem is that nobody sees it without spend.

A typical retainer runs three to six pieces a week across a mix of statics, carousels and short-form video, on three channels chosen by you. Every piece is written and designed in house, and repurposing one post across networks without adapting it counts as one piece, not three, because a LinkedIn post pasted into Instagram reads exactly like what it is.

Short-form video does the heaviest lifting on reach right now, which is why it is in every plan rather than an upsell. If you need the camera work as well as the edit, our video production service covers on-site capture days, and the two are usually bought together.

Social attribution is genuinely hard and we are not going to claim otherwise. What we report is what we can stand behind: reach and engagement by format, follower growth, profile-to-site clicks, and enquiries where your CRM can see them. Where a result cannot be cleanly attributed to social, we say that rather than assigning it.

What we watch for internally is whether the content is getting better at its job over time. A feed that grows followers but never produces an enquiry is a vanity outcome, and after a couple of months of that we would rather change the strategy than keep reporting the follower count.

This works for businesses that have something to show: work in progress, products, a team, a process, results. Trades, ecommerce, hospitality, clinics and studios all do well here because the raw material is visual and already happening.

It is a weaker fit if nobody internally can spare ten minutes a month to get us the raw material, or if you want followers as the goal rather than customers. If you would like to see the standard before committing, the work page is full of it. Otherwise get in touch and we will audit your channels first and tell you honestly whether you need us.