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The Drop · 101 articles

The receipts in long form.

Tactics, teardowns, and sharp opinions from inside the studio. Filter by category to dig in. Everything here is written and reviewed under our editorial policy.

Showing 1–10 of 101 articles
llms.txt in 2026: What It Is, Whether It Works, and What Gets You CitedGrowth
Nov 12, 2026Bahaa Zuraik2 min read

llms.txt in 2026: What It Is, Whether It Works, and What Gets You Cited

What llms.txt is, what Google and 2026 log data say about whether it works, how to make one in 30 minutes, and what really gets you cited by AI.

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The ChatGPT Business Profile Checklist: 7 Things to Fix Before You Chase AI TrafficGrowth
Nov 9, 20262 min

The ChatGPT Business Profile Checklist: 7 Things to Fix Before You Chase AI Traffic

Forty-five percent of consumers now use ChatGPT or another AI tool to find local businesses, but AI platforms recommend only a sliver of listings compared with Google. Here are seven concrete, checkable fixes, from robots.txt to review volume, before you spend a dollar chasing AI traffic.

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Google Ads Are Now in AI Mode in Canada: What to ChangeMarketing & Growth
Nov 4, 20262 min

Google Ads Are Now in AI Mode in Canada: What to Change

Google AI Mode ads went live in Canada on Oct 28. See which campaigns now serve there automatically and the controls to tighten this week.

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How to Rank in Google AI Overviews: The 2026 PlaybookGrowth
Nov 2, 20262 min

How to Rank in Google AI Overviews: The 2026 Playbook

How to rank in AI Overviews in 2026: what Google actually cites, the page fixes that earn the link, and how to track it in Search Console's new report.

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The Local Business AI-Visibility Gap: Why ChatGPT Barely Recommends Local CompaniesGrowth
Oct 26, 20262 min

The Local Business AI-Visibility Gap: Why ChatGPT Barely Recommends Local Companies

ChatGPT recommends just 1.2% of local businesses. Google's local 3-pack shows 35.9% of them. Here's what the 2026 data says is driving that gap, and what actually narrows it.

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Why Isn’t Your Business Showing Up in ChatGPT? A 10-Minute DiagnosticGrowth
Oct 23, 20262 min

Why Isn’t Your Business Showing Up in ChatGPT? A 10-Minute Diagnostic

If you've asked ChatGPT about your own business and gotten nothing, or a competitor's name instead, you're not imagining it. Here's the 10-minute diagnostic: five checkable, fixable reasons it happens, in the order they're most likely to be the actual cause.

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Digital Marketing Agency for Small Business: What You Should Get for Your MoneyGrowth
Oct 16, 20262 min

Digital Marketing Agency for Small Business: What You Should Get for Your Money

Hiring a digital marketing agency for small business in Canada? What you should get each month, what it costs, and how to judge it in 90 days.

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Paid Media Agency: How to Pick the Right Google and Meta Ads PartnerGrowth
Oct 14, 20262 min

Paid Media Agency: How to Pick the Right Google and Meta Ads Partner

Hiring a paid media agency in Canada? When to start with Google or Meta, the questions to ask, what the report should show, and real fees.

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Website Redesign Services: Canadian Costs and When You Need OneConversion
Oct 12, 20262 min

Website Redesign Services: Canadian Costs and When You Need One

What website redesign services cost in Canada in 2026, how to tell if you need one, and how to keep your Google rankings through the switch.

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Shopify SEO: The 2026 Guide to Ranking Your StoreEcommerce
Sep 30, 20262 min

Shopify SEO: The 2026 Guide to Ranking Your Store

Shopify SEO explained: what the platform does for you, the duplicate URL quirk, why collection pages win, and a prioritised checklist for 2026.

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