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The Drop · 36 articles

The receipts in long form.

Tactics, teardowns, and sharp opinions from inside the studio. Filter by category to dig in. Everything here is written and reviewed under our editorial policy.

Showing 1–10 of 36 articles
Local SEO for Service Businesses: The 2026 PlaybookWebsite & SEO
Jun 29, 2026Bahaa Zuraik2 min read

Local SEO for Service Businesses: The 2026 Playbook

The 2026 local SEO playbook for service businesses: own your Google Business Profile, reviews, and the local pack. Start with your free audit.

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Email Marketing in 2026: Still the Highest-ROI Channel (If You Do It Right)Marketing & Growth
Jun 26, 20262 min

Email Marketing in 2026: Still the Highest-ROI Channel (If You Do It Right)

Email still returns more per dollar than any channel in 2026. See the flows, deliverability rules, and stats. Start your highest-ROI channel today.

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Google Ads That Convert on a Small BudgetMarketing & Growth
Jun 23, 20262 min

Google Ads That Convert on a Small Budget

Run Google Ads for small business profitably on a few hundred a month. Track, target, and scale right. Start with the math.

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AI Agents vs. Chatbots vs. Automation: What Your Business Actually NeedsGrowth
Jun 22, 20262 min

AI Agents vs. Chatbots vs. Automation: What Your Business Actually Needs

AI agents vs chatbots vs automation: what each one does, what they cost, and how to pick the right tool without overpaying. Get the 30-second framework.

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Agentic Commerce: How to Get Your Products Bought by AI Shopping AgentsEcommerce
Jun 1, 20262 min

Agentic Commerce: How to Get Your Products Bought by AI Shopping Agents

Agentic commerce is live. Optimize your product feed and schema so AI agents like ChatGPT and Gemini recommend your store. The 2026 playbook.

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Polished Ads Are Dead: Why UGC Converts 6.7× Better in 2026Social Media
May 29, 20262 min

Polished Ads Are Dead: Why UGC Converts 6.7× Better in 2026

UGC ads now convert 6.73× better than polished brand creative. Here's how to brief creators, structure hooks, and build a UGC engine in 2026.

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55% of Ecommerce Stores Fail Core Web Vitals. Yours Is Probably One of ThemConversion
May 28, 20262 min

55% of Ecommerce Stores Fail Core Web Vitals. Yours Is Probably One of Them

55% of ecommerce stores fail Core Web Vitals in 2026, losing 8-35% of revenue. Here's how to spot the issue and fix LCP, INP, and CLS on Shopify.

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AI Marketing Agents in 2026: The 6 Tasks to Hand Off (and 3 to Never Automate)Growth
May 26, 20262 min

AI Marketing Agents in 2026: The 6 Tasks to Hand Off (and 3 to Never Automate)

74% of companies rolled back their AI agents. Here are the 6 marketing tasks to safely hand off in 2026 and the 3 to never automate.

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Performance Max for B2B Lead Gen: The 2026 Setup That Optimizes for Pipeline, Not SpamGrowth
May 25, 20262 min

Performance Max for B2B Lead Gen: The 2026 Setup That Optimizes for Pipeline, Not Spam

April 2026 PMax updates ship audience exclusions and demographic reporting. Here's the B2B setup that lifts SQL volume 30-50% at the same spend.

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Video Is Now 35% of New Customer Acquisition. Here's How to Build the Engine.Growth
May 22, 20262 min

Video Is Now 35% of New Customer Acquisition. Here's How to Build the Engine.

Video drives 20-35% of new customer acquisition for top DTC brands in 2026. The four-layer engine plus a 90-day rollout plan.

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