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The Drop · 91 articles

The receipts in long form.

Tactics, teardowns, and sharp opinions from inside the studio. Filter by category to dig in. Everything here is written and reviewed under our editorial policy.

Showing 1–10 of 91 articles
Social Media Management Packages: What Each Tier Includes (and Costs) in CanadaSocial Media
Sep 29, 2026Karol Trojanowski2 min read

Social Media Management Packages: What Each Tier Includes (and Costs) in Canada

Social media management packages in Canada, line by line: what each tier includes, real prices, hidden costs and the in-house hire math.

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Google Ads Management Services: What You Should Get Every MonthMarketing & Growth
Sep 28, 20262 min

Google Ads Management Services: What You Should Get Every Month

What Google Ads management services should deliver month by month, the three pricing models worked out at real spend, and what you must own.

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SEO Packages in Canada: What Each Tier Includes and What It CostsSEO
Sep 28, 20262 min

SEO Packages in Canada: What Each Tier Includes and What It Costs

SEO packages in Canada, line by line: what starter, growth and enterprise tiers include, what cheap plans leave out, and how to compare two proposals.

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Meta One for Business: Is Meta's New Subscription Worth It?Marketing & Growth
Sep 25, 20262 min

Meta One for Business: Is Meta's New Subscription Worth It?

Meta One subscription for business, tier by tier: what Essential, Advanced, Expert and Max unlock, what is already free, and which one to buy.

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Google AI Max Is Replacing Dynamic Search Ads: What to Do Before It Switches OnMarketing & Growth
Sep 24, 20262 min

Google AI Max Is Replacing Dynamic Search Ads: What to Do Before It Switches On

Google AI Max takes over Dynamic Search Ads in February 2027. What changes, the four risks, and the checklist Canadian advertisers should run now.

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Getting Your Brand Ranked Inside LLMs: The Complete AEO, GEO and LLMO Guide for 2026Growth
Sep 22, 20262 min

Getting Your Brand Ranked Inside LLMs: The Complete AEO, GEO and LLMO Guide for 2026

Gartner predicted search would fall 25% by 2026. It did not. But ChatGPT now handles around 2.5 billion prompts a day, AI Overviews appear on close to half of all Google searches, and brands cited in them earn about 35% more organic clicks. This is the complete guide to being one of them: what AEO, GEO and LLMO mean, how assistants actually pick their sources, and the 90-day plan to get cited.

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Google's New Search Box: What Actually Changes for Your BusinessGrowth
Sep 11, 20262 min

Google's New Search Box: What Actually Changes for Your Business

Google rebuilt the search box for the first time in 25 years. What the Intelligent Search box, Gemini 3.5 Flash and information agents mean for your business.

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Web Design in Oakville: What Actually Wins Local CustomersWebsite & SEO
Sep 9, 20262 min

Web Design in Oakville: What Actually Wins Local Customers

What web design in Oakville really costs, what each price tier buys, and the design decisions that quietly lose local businesses enquiries.

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SEO Company in Markham: How to Choose One That Earns Its FeeWebsite & SEO
Sep 8, 20262 min

SEO Company in Markham: How to Choose One That Earns Its Fee

Comparing SEO companies in Markham? The six questions that expose a weak proposal, real pricing bands, and what makes Markham search different.

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How to Choose a Web Design Agency in Toronto (2026)Website & SEO
Sep 7, 20262 min

How to Choose a Web Design Agency in Toronto (2026)

Choosing a web design agency in Toronto? Compare scope, SEO, accessibility, ownership, and the questions that expose a weak proposal.

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