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The Drop · 41 articles

The receipts in long form.

Tactics, teardowns, and sharp opinions from inside the studio. Filter by category to dig in. Everything here is written and reviewed under our editorial policy.

Showing 110 of 41 articles
Buy Now, Pay Later Lifts AOV 20-40%. Here's How to Add It Without Killing MarginEcommerce
Jul 10, 2026Karol Trojanowski2 min read

Buy Now, Pay Later Lifts AOV 20-40%. Here's How to Add It Without Killing Margin

Buy Now, Pay Later can lift AOV 15-40% and conversion 20-30%. See the fee math, the right provider for your store, and how to add BNPL without killing margin.

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Why ChatGPT Recommends Your Competitor (and the Product-Feed Fixes That Change That)Ecommerce
Jul 8, 20262 min

Why ChatGPT Recommends Your Competitor (and the Product-Feed Fixes That Change That)

ChatGPT sources 83% of product picks from your Google Shopping feed, not your site. Learn the feed and schema fixes that get you recommended.

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You Don't Have a Traffic Problem. You Have a Conversion ProblemConversion
Jul 8, 20262 min

You Don't Have a Traffic Problem. You Have a Conversion Problem

Ad costs jumped 38% in a year while the average store converts just 1.4% of visitors. Five conversion rate fixes that beat buying more traffic.

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Google AI Mode Is Eating Your Website Traffic. Here's the Survival PlanGrowth
Jul 3, 20262 min

Google AI Mode Is Eating Your Website Traffic. Here's the Survival Plan

93% of AI Mode searches end without a click. See which pages still win traffic and how to build an audience Google can't take away.

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Meta Just Overtook Google in Ad Revenue. Here's Where Your H2 2026 Budget Should GoMarketing & Growth
Jul 3, 20262 min

Meta Just Overtook Google in Ad Revenue. Here's Where Your H2 2026 Budget Should Go

Meta just passed Google in ad revenue for the first time. Here's how to split your Meta vs Google ad budget for H2 2026, by business type and spend.

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Local SEO for Service Businesses: The 2026 PlaybookWebsite & SEO
Jun 29, 20262 min

Local SEO for Service Businesses: The 2026 Playbook

The 2026 local SEO playbook for service businesses: own your Google Business Profile, reviews, and the local pack. Start with your free audit.

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Email Marketing in 2026: Still the Highest-ROI Channel (If You Do It Right)Marketing & Growth
Jun 26, 20262 min

Email Marketing in 2026: Still the Highest-ROI Channel (If You Do It Right)

Email still returns more per dollar than any channel in 2026. See the flows, deliverability rules, and stats. Start your highest-ROI channel today.

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Google Ads That Convert on a Small BudgetMarketing & Growth
Jun 23, 20262 min

Google Ads That Convert on a Small Budget

Run Google Ads for small business profitably on a few hundred a month. Track, target, and scale right. Start with the math.

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AI Agents vs. Chatbots vs. Automation: What Your Business Actually NeedsGrowth
Jun 22, 20262 min

AI Agents vs. Chatbots vs. Automation: What Your Business Actually Needs

AI agents vs chatbots vs automation: what each one does, what they cost, and how to pick the right tool without overpaying. Get the 30-second framework.

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Agentic Commerce: How to Get Your Products Bought by AI Shopping AgentsEcommerce
Jun 1, 20262 min

Agentic Commerce: How to Get Your Products Bought by AI Shopping Agents

Agentic commerce is live. Optimize your product feed and schema so AI agents like ChatGPT and Gemini recommend your store. The 2026 playbook.

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