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Social Media Content Strategist
Own the content plan for a roster of brands: what gets made, why it gets made, and what it is supposed to do.
You decide what goes out and why. For every brand on your roster you set the content pillars, plan the month, write the hooks and the briefs, then read the numbers and change the plan.
You are the bridge between the client and the people making the work. An editor or designer should never have to guess what a post is for.
What you will do
- Build monthly content calendars tied to a goal, not to a posting quota.
- Write hooks, captions and shot lists the video and design team can execute without a second meeting.
- Research each brand's audience, competitors and comment sections, then turn that into angles worth posting.
- Track what performed, say plainly why, and change next month because of it.
- Sit on client calls, present the plan and defend it.
What we are looking for
- Two or more years running social content for brands, an agency roster or an audience of your own, with results you can show.
- You can write. Short, specific, no filler, in a voice that is not your own.
- You read analytics natively: reach, watch time, saves, shares, follows per post, and you know which one matters for the goal.
- Real fluency in how Instagram, TikTok, Facebook, LinkedIn and YouTube Shorts actually behave.
- Organised enough to run several brands at once without dropping a calendar.
- Comfortable directing content: telling a founder what to say and how to say it.
Tools you will use
- Meta Business Suite
- TikTok
- Canva
- Figma
- Google Analytics
- ClickUp
Think this one is yours?
Tell us what you have shipped. If this role is not quite the fit, send a general application instead and we will keep you on file.