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E-Commerce90 daysAugust 2021
Sid's Ponds

$84.6K online in 90 days for a brick-and-mortar dinosaur.

Sid's Ponds was a brick-and-mortar retailer with no real online presence. In early 2021 we built them a new eCommerce site, ran on-page and technical SEO, launched paid Meta ads and ran organic social, and over the following 90 days the combined campaign produced $84.6K in new online revenue, a multi-channel result rather than one we credit to any single channel.

Services delivered
  • eCommerce Website
  • On-Page & Technical SEO
  • Paid Ads (Meta)
  • Social Media (Organic)
Platforms
  • WordPress
  • Facebook
  • Instagram
  • TikTok
  • LinkedIn
  • Google My Business
Project
  • August 2021
  • 90 days
Organic Traffic+85%
Online Revenue
$84.6K
Organic Traffic
+85%
ROAS
5.25×
Timeline
90 days

Project overview

Sid's Ponds was a brick-and-mortar retailer with no meaningful online presence before this engagement. Over 90 days starting in early 2021, we built them a new eCommerce website, ran on-page and technical SEO, launched paid Meta ads and ran organic social, and the combined campaign produced $84.6K in new online revenue.

What the engagement included
  • $84.6K online in 90 days. A combined-campaign result across the new site, SEO, paid Meta and organic social, not attributed to any single channel.
  • New eCommerce website. Sid's Ponds' first real online storefront, built on WordPress.
  • Four channels, one campaign. Website, SEO, paid Meta ads and organic social run together toward one outcome.

Execution

We built Sid's Ponds a new WordPress eCommerce site as their first real digital storefront. Alongside it we ran on-page and technical SEO, launched paid Meta ad campaigns, and ran organic social content on Facebook and Instagram. We also set up their Google My Business profile for local visibility. Four inputs, run as one campaign over 90 days, aimed at the same outcome: online revenue.

What we built
  • eCommerce website and SEO. A new WordPress site with on-page and technical SEO built in from the start.
  • Paid Meta ads and organic social. Paid campaigns plus organic content on Facebook and Instagram.
  • Local visibility. Google My Business set up so local customers could find them.

Results

Over 90 days starting in early 2021, the combined campaign produced $84.6K in new online revenue. Organic traffic rose 85% in that window, the SEO and content work specifically. Paid Meta ads returned 5.25× on ad spend, that channel alone, isolated from the website, SEO and organic work around it; ROAS measures return relative to spend, not profit margin. The $84.6K result reflects the whole engagement, new website, SEO, paid Meta and organic social together, not any one channel on its own. Exact start and end dates for the measurement window are not available in our records. Source: Growth Boss's own sales and campaign records from the engagement in 2021.

The receipts.

85% organic traffic surge

The SEO and content work specifically, measured over the 90-day window.

5.25× ROAS on paid Meta

The paid-media channel alone, isolated from the website, SEO and organic work around it. ROAS is return on ad spend, not profit margin.

Proof positive

Our strategies don't just sound good; they deliver tangible, impressive results.

The evidence.

Client
Sid's Ponds, a brick-and-mortar pond and aquatics retailer taking its first storefront online.
Date
90 days, starting early 2021. Exact start/end dates are not in our records.
Baseline
Referral-only retail with no meaningful online presence before the engagement.
Intervention
New eCommerce website, on-page and technical SEO, paid Meta ads, organic social (Facebook/Instagram) and a Google My Business setup, run as one combined campaign.
Result
$84.6K in new online revenue over 90 days; organic traffic +85% (SEO/content specifically); paid Meta ROAS 5.25× (that channel alone).
Methodology
Revenue ($84.6K) is Sid's Ponds' own order and sales records for the 90-day window, compared against a baseline of effectively no online sales before launch. Organic traffic (+85%) is the site's own analytics, comparing the post-launch period to the pre-launch baseline. Paid Meta ROAS (5.25×) is Meta Ads Manager's own reported ad spend and attributed purchase revenue for that campaign alone, isolated from the other three channels.
Source
Growth Boss's own sales and campaign records from the 2021 engagement.
Limitations
The $84.6K reflects the whole engagement, not one channel. ROAS is return on ad spend, not profit margin.

Other proof.

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YOUR PROBLEM IS PROBABLY DIFFERENT.

Tell us where it's breaking.

Sid's Ponds went from no online presence to a new website, SEO, paid Meta ads and organic social, because that was the right mix for their problem. We will not assume the same four services are right for yours. Tell us what is not working and we will scope it from there.