Hospitality45 daysSummer 2023

Flatline to 53 event leads in 45 days.

Facing stagnant growth in Toronto's competitive Italian restaurant scene, Salto partnered with us in the summer of 2023 on a new event hosting offer, a new website, on-page and technical SEO, paid Meta ads and organic social. Over the following 45 days the combined campaign generated 53 event hosting enquiries, a multi-channel result rather than one we credit to any single channel.

Project overview

Salto Restaurant & Bar, in Toronto's competitive Italian dining scene, was facing stagnant growth when they partnered with Growth Boss in the summer of 2023. Rather than another round of specials, we built an event-hosting offer designed to generate enquiries, backed by a new website, on-page and technical SEO, paid Meta ads and organic social.

What the engagement included

Event hosting offer. An offer built specifically to generate enquiries, not just general awareness.
Multi-channel result. 53 event hosting enquiries in 45 days, a combined-campaign result we do not attribute to any single channel.

Execution

The offer came first: an event-hosting package built to turn interest into enquiries. Around it we built a new website on Squarespace, with on-page and technical SEO on top. Paid Meta ads and organic social on Facebook and Instagram carried the message. Four different inputs, working together, aimed at one outcome: enquiries, not a single-channel result.

What we built

Event-hosting offer. Built specifically to generate enquiries.
Website, SEO, paid Meta ads and organic social. Run together as one campaign, not four separate efforts.

Results

In 45 days, the combined campaign produced 53 event hosting enquiries. These are enquiries, not confirmed bookings: we do not have booking-system records to say how many became reservations. Paid Meta's cost per lead ran $7 to $10. Average lead value came to $1,174, an internal estimate of what each enquiry was worth going in, not revenue collected. The result reflects the whole engagement, new website, SEO, paid Meta and organic social together, not any one channel on its own. Source: Growth Boss's own campaign and enquiry records from the engagement, summer 2023.

The receipts.

53 event leads in 45 days

More action than a Saturday night dinner rush.

$7-10 paid Meta cost per lead

The only paid channel in this campaign, isolated from the website, SEO and organic work around it.

$1,174 average lead value

An estimate of what each enquiry was worth going in, not revenue collected or confirmed.

The evidence.

Client: Salto Restaurant & Bar, an Italian restaurant in Toronto.
Date: 45 days, summer 2023. Exact start/end dates are not in our records.
Baseline: Stagnant growth, with no event-hosting offer in place.
Intervention: New event-hosting offer, new website, on-page and technical SEO, paid Meta ads and organic social (Facebook/Instagram), run as one combined campaign.
Result: 53 event-hosting enquiries in 45 days; paid Meta cost per lead $7-10 (that channel alone); $1,174 average lead value.
Source: Growth Boss's own campaign and enquiry records from the summer 2023 engagement.
Limitations: These are enquiries, not confirmed bookings: no booking-system records exist to say how many became reservations. $1,174 is an estimate of value going in, not revenue collected. The 53-enquiry result reflects the whole engagement, not one channel.

YOUR PROBLEM IS PROBABLY DIFFERENT.

Tell us where it's breaking.

Salto's campaign combined a new website, SEO, paid Meta ads and organic social, because that was the right mix for their problem. We will not assume the same four services are right for yours. Tell us what is not working and we will scope it from there.

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