Bahaa Zuraik

Performance Marketing Specialist

Bahaa writes for GrowthBoss on performance marketing: paid acquisition, funnel optimization, and the measurement that tells you which dollars are actually working. His pieces are built around the numbers: what to test, what to scale, and what to cut.

Bahaa writes about performance marketing with a bias toward the numbers. His topics span paid acquisition across Google and Meta, funnel and conversion-rate optimization, creative testing, and the measurement frameworks that show which dollars are actually working. He is less interested in trends than in repeatable systems: what to test, what to scale, and what to cut. His pieces are written for operators who need ad spend to return real revenue, not impressions, and who want a clear read on the metrics that move a business.

• Paid advertising
• Performance marketing
• Conversion optimization
• Analytics