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( AUTHOR )
Bahaa Zuraik
Performance Marketing Specialist
Bahaa writes for GrowthBoss on performance marketing: paid acquisition, funnel optimization, and the measurement that tells you which dollars are actually working. His pieces are built around the numbers: what to test, what to scale, and what to cut.
- Paid advertising
- Performance marketing
- Conversion optimization
- Analytics
4 articles by Bahaa
- EcommerceAgentic Commerce: How to Get Your Products Bought by AI Shopping AgentsAgentic commerce is live. Optimize your product feed and schema so AI agents like ChatGPT and Gemini recommend your store. The 2026 playbook.Read
- Conversion55% of Ecommerce Stores Fail Core Web Vitals. Yours Is Probably One of Them55% of ecommerce stores fail Core Web Vitals in 2026, losing 8-35% of revenue. Here's how to spot the issue and fix LCP, INP, and CLS on Shopify.Read
- GrowthAI Marketing Agents in 2026: The 6 Tasks to Hand Off (and 3 to Never Automate)74% of companies rolled back their AI agents. Here are the 6 marketing tasks to safely hand off in 2026 and the 3 to never automate.Read
- GrowthAnswer Engine Optimization: How to Get Cited by ChatGPT, Claude, and GeminiSearch volume is dropping 25% by end of 2026 as buyers move to ChatGPT and Claude. Here's the 6-tactic AEO playbook to get your brand cited.Read