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( AUTHOR )
Karol Trojanowski
Growth & SEO Strategist
Karol writes for GrowthBoss on search and growth: SEO, Answer Engine Optimization, generative search, and the paid + organic systems that compound traffic into revenue. His pieces translate fast-moving search trends into plays small and mid-market businesses can actually run.
Karol's focus is the machinery of modern search. He covers technical and on-page SEO, local search, and the fast-emerging discipline of answer engine optimization: getting brands surfaced and cited inside ChatGPT, Perplexity, and Google's AI Overviews. Recurring themes in his work include GEO versus SEO, content that compounds over time, and turning organic visibility into measurable pipeline rather than vanity traffic. His writing is built for teams without a dedicated SEO department who still need to compete for the searches that matter.
- SEO
- Answer Engine Optimization
- Generative Engine Optimization
- Paid media
- Ecommerce growth
24 articles by Karol
- EcommerceBuy Now, Pay Later Lifts AOV 20-40%. Here's How to Add It Without Killing MarginBuy Now, Pay Later can lift AOV 15-40% and conversion 20-30%. See the fee math, the right provider for your store, and how to add BNPL without killing margin.Read
- ConversionYou Don't Have a Traffic Problem. You Have a Conversion ProblemAd costs jumped 38% in a year while the average store converts just 1.4% of visitors. Five conversion rate fixes that beat buying more traffic.Read
- Marketing & GrowthMeta Just Overtook Google in Ad Revenue. Here's Where Your H2 2026 Budget Should GoMeta just passed Google in ad revenue for the first time. Here's how to split your Meta vs Google ad budget for H2 2026, by business type and spend.Read
- Marketing & GrowthEmail Marketing in 2026: Still the Highest-ROI Channel (If You Do It Right)Email still returns more per dollar than any channel in 2026. See the flows, deliverability rules, and stats. Start your highest-ROI channel today.Read
- Marketing & GrowthGoogle Ads That Convert on a Small BudgetRun Google Ads for small business profitably on a few hundred a month. Track, target, and scale right. Start with the math.Read
- Social MediaPolished Ads Are Dead: Why UGC Converts 6.7× Better in 2026UGC ads now convert 6.73× better than polished brand creative. Here's how to brief creators, structure hooks, and build a UGC engine in 2026.Read
- GrowthPerformance Max for B2B Lead Gen: The 2026 Setup That Optimizes for Pipeline, Not SpamApril 2026 PMax updates ship audience exclusions and demographic reporting. Here's the B2B setup that lifts SQL volume 30-50% at the same spend.Read
- GrowthVideo Is Now 35% of New Customer Acquisition. Here's How to Build the Engine.Video drives 20-35% of new customer acquisition for top DTC brands in 2026. The four-layer engine plus a 90-day rollout plan.Read
- ConversionB2B Web Design in Toronto: A Practical Guide (for Sites That Actually Convert)Most B2B sites in Toronto convert at 1-2%. Here's what B2B web design Toronto buyers pay for and the mistakes that kill conversions.Read
- GrowthSaaS Growth Agency: How to Pick the Right One (Without Getting Burned)Most SaaS growth agencies in 2026 are repackaged generalists. Here are 6 red flags, real 2026 pricing, and the one question that reveals true operators.Read
- GrowthWhat is a Growth Strategist? (And When to Hire One)A growth strategist builds the system that turns your business into predictable revenue. Here's what they do and when to hire one in Toronto.Read
- EcommerceTariff-Proof Pricing: How to Raise Your Prices Without Losing CustomersTariffs are squeezing your margins. Learn the SKU-level pricing strategy that lets you raise ecommerce prices while keeping your customers loyal.Read
- GrowthEmail Marketing Still Beats Everything: How to Build a List That Actually SellsEmail returns $36-$42 per dollar spent in 2026. Learn how to build a list, set up automated flows, and turn subscribers into buyers. Start with these 5 flows.Read
- Social MediaWhy Creator Content Beats Brand Content (And How to Use That)Creator content outperforms brand posts by 159%. Learn how to use founder-led content, micro-influencers, and employee advocacy to grow your business.Read
- GrowthGoogle's March 2026 Core Update: What Small Business Owners Actually Need to DoGoogle's March 2026 core update is shaking up rankings. Here's what actually changed, who's winning, and the 5 steps small businesses should take right now.Read
- GrowthGEO vs SEO: How to Get Found in AI-Powered SearchOrganic CTR drops 61% when AI Overviews appear. Learn 5 generative engine optimization tactics to get your business cited in AI search results.Read
- Social MediaReddit Is Your Most Underrated Marketing Channel in 2026Reddit has 2.2 billion monthly visits, ranks for 595 million+ Google keywords, and is the #1 cited source in AI Overviews. Most businesses are still ignoring it. Here's the organic and paid playbook for making Reddit your highest-ROI marketing channel.Read
- EcommerceZero-Click Commerce: Why Your Next Customer Won't Visit Your WebsiteTransactions are moving off your website and into social platforms, live streams, and AI shopping agents. Here's how to build your business for a world where customers buy without ever clicking through to your site.Read
- GrowthHow AI Automation Is Transforming Small Business Operations in 2025Discover how AI automation is revolutionizing small business operations in 2025 with enhanced efficiency, cost savings, and smarter decision-making.Read
- Social MediaAI is the New Marketing Currency: Transforming Business StrategiesDiscover how AI is revolutionizing marketing as the new currency, driving smarter strategies, personalized campaigns, and measurable results.Read
- EcommerceWhy Your Online Business Isn't Selling: Key Reasons ExplainedDiscover the top reasons why your online business isn't selling and learn practical tips to boost your sales and grow your brand effectively.Read
- ConversionWhy Processes Matter: The Backbone of a High-Performing AgencyDiscover why processes matter as the backbone of a high-performing agency and how structured workflows drive success and efficiency.Read
- EcommerceEffective Strategies: Best Ad Methods to Sell Products OnlineDiscover the best ad methods to sell products online with proven strategies that boost sales and grow your business efficiently.Read
- EcommerceHow to Protect Your Online Store from Fraud Like a Livestock Guardian Dog in the Digital WildGrowth isn’t just sales, it’s a signal. Protect it with smart marketing and strong fraud prevention so your brand can scale with confidence.Read