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( AUTHOR )
Karol Trojanowski
Growth & SEO Strategist
Karol writes for GrowthBoss on search and growth: SEO, Answer Engine Optimization, generative search, and the paid + organic systems that compound traffic into revenue. His pieces translate fast-moving search trends into plays small and mid-market businesses can actually run.
- SEO
- Answer Engine Optimization
- Generative Engine Optimization
- Paid media
- Ecommerce growth
19 articles by Karol
- Social MediaPolished Ads Are Dead: Why UGC Converts 6.7× Better in 2026UGC ads now convert 6.73× better than polished brand creative. Here's how to brief creators, structure hooks, and build a UGC engine in 2026.Read
- GrowthPerformance Max for B2B Lead Gen: The 2026 Setup That Optimizes for Pipeline, Not SpamApril 2026 PMax updates ship audience exclusions and demographic reporting. Here's the B2B setup that lifts SQL volume 30-50% at the same spend.Read
- GrowthVideo Is Now 35% of New Customer Acquisition. Here's How to Build the Engine.Video drives 20-35% of new customer acquisition for top DTC brands in 2026. The four-layer engine plus a 90-day rollout plan.Read
- ConversionB2B Web Design in Toronto: A Practical Guide (for Sites That Actually Convert)Most B2B sites in Toronto convert at 1-2%. Here's what B2B web design Toronto buyers pay for and the mistakes that kill conversions.Read
- GrowthSaaS Growth Agency: How to Pick the Right One (Without Getting Burned)Most SaaS growth agencies in 2026 are repackaged generalists. Here are 6 red flags, real 2026 pricing, and the one question that reveals true operators.Read
- GrowthWhat is a Growth Strategist? (And When to Hire One)A growth strategist builds the system that turns your business into predictable revenue. Here's what they do and when to hire one in Toronto.Read
- EcommerceTariff-Proof Pricing: How to Raise Your Prices Without Losing CustomersTariffs are squeezing your margins. Learn the SKU-level pricing strategy that lets you raise ecommerce prices while keeping your customers loyal.Read
- GrowthEmail Marketing Still Beats Everything: How to Build a List That Actually SellsEmail returns $36-$42 per dollar spent in 2026. Learn how to build a list, set up automated flows, and turn subscribers into buyers. Start with these 5 flows.Read
- Social MediaWhy Creator Content Beats Brand Content (And How to Use That)Creator content outperforms brand posts by 159%. Learn how to use founder-led content, micro-influencers, and employee advocacy to grow your business.Read
- GrowthGoogle's March 2026 Core Update: What Small Business Owners Actually Need to DoGoogle's March 2026 core update is shaking up rankings. Here's what actually changed, who's winning, and the 5 steps small businesses should take right now.Read
- GrowthGEO vs SEO: How to Get Found in AI-Powered SearchOrganic CTR drops 61% when AI Overviews appear. Learn 5 generative engine optimization tactics to get your business cited in AI search results.Read
- Social MediaReddit Is Your Most Underrated Marketing Channel in 2026Reddit has 2.2 billion monthly visits, ranks for 595 million+ Google keywords, and is the #1 cited source in AI Overviews. Most businesses are still ignoring it. Here's the organic and paid playbook for making Reddit your highest-ROI marketing channel.Read
- EcommerceZero-Click Commerce: Why Your Next Customer Won't Visit Your WebsiteTransactions are moving off your website and into social platforms, live streams, and AI shopping agents. Here's how to build your business for a world where customers buy without ever clicking through to your site.Read
- GrowthHow AI Automation Is Transforming Small Business Operations in 2025Discover how AI automation is revolutionizing small business operations in 2025 with enhanced efficiency, cost savings, and smarter decision-making.Read
- Social MediaAI is the New Marketing Currency: Transforming Business StrategiesDiscover how AI is revolutionizing marketing as the new currency, driving smarter strategies, personalized campaigns, and measurable results.Read
- EcommerceWhy Your Online Business Isn't Selling: Key Reasons ExplainedDiscover the top reasons why your online business isn't selling and learn practical tips to boost your sales and grow your brand effectively.Read
- ConversionWhy Processes Matter: The Backbone of a High-Performing AgencyDiscover why processes matter as the backbone of a high-performing agency and how structured workflows drive success and efficiency.Read
- EcommerceEffective Strategies: Best Ad Methods to Sell Products OnlineDiscover the best ad methods to sell products online with proven strategies that boost sales and grow your business efficiently.Read
- EcommerceHow to Protect Your Online Store from Fraud Like a Livestock Guardian Dog in the Digital WildGrowth isn’t just sales, it’s a signal. Protect it with smart marketing and strong fraud prevention so your brand can scale with confidence.Read